I’m sure you have heard of this phrase “The money is in the list” all the time. If you are new to making money online, then you may not hear of this phrase before. You can check out my previous post on “The Money Is In The List” to have an overview of what’s a list. Otherwise, please read on to have a better understanding why email marketing works and the impact it has on your income level.

Email is one of the best ways to keep in touch with your list and it is also one of the cheapest methods available. Emails allow you to build rapport and relationships with your list. As your relationships with your list grow stronger, the more profits you will be able to rake in months after months. That’s why email marketing is absolutely essential and crucial to anyone who has an online business.

Why do email marketing works for any business?

First of all, before you can do email marketing; you need to have a list. This list comprises of people who have opt in to your subscriber list in exchange for a free gift or information. Most likely these people have visited your website and these people are comfortable enough to give you their email address. That’s means these people have given you permissions to send them emails and they want to hear from you again.

Next, nobody gives their personal information freely away. By opting into your list, these people understand that you will be sending them emails on information they want. They are expecting specific information that only you can give them and likely they will be more responsive to your email promotions.

Also, the responses to your email promotions can be calculated and measured within a few hours of sending out your emails. The results can then be used to evaluate your email promotions saving you precious man hours and resources as compared to using conventional marketing methods.

Besides that, email marketing is basically free. You just need to set up your autoresponder one time and set it to deliver periodic information and promotions to your list. You can also choose to send emails to your list whenever you want and for as many times as you like. It is so effective and you can practically send out emails to your list in an instant.

Lastly, email marketing allows you build up solid relationships with your list without costing you a bomb. The ease and convenience that it brings about, the cost involved, more or less makes email marketing one of the best marketing methods available.

This post should get you thinking about using email marketing for your business. Email marketing need to be done subtly and remember not to overdo it. Sending out 1 to 3 emails in a week is fine, but doing it every day or so will do more harm than good to reputation and image.

If by any chance you need to get an autoresponder, I highly recommended using GetResponse, Aweber or iContact.