What Is Viral Marketing
April 13, 2009 by Albert
Filed under Viral Marketing
Viral marketing as the name implies refers to a form of marketing in which the marketing message is spread rapidly across to many people just like a viral infection. Viral marketing is widely used on the internet to market products and services by businesses and marketers due to the viral nature of the internet medium. A viral marketing campaign can be a very sophisticated affair with the use of videos and podcasts or a very simple one consisting of just an email message.
A classic example of viral marketing is Hotmail.com, one of the very first companies to offer free web-based email services to internet users. Basically, people are attracted to the ideal of having free email services and they signed up for it. Whenever any Hotmail users sent out any email, at the bottom of each email is a short message that entice people to sign up for their very own free Hotmail email account.
