If you are new to article marketing, there are certain key factors that you need to understand in order to ensure your article marketing campaigns are a success.

Submit to the top article directories
Knowing which article directories to submit to is very crucial to your article marketing campaign. There are many article directories around, however, only the top 10 to 20article directories are able to give you the type of traffic that you want. Unless you are looking at building links, submitting to the top few article directories will do. Remember the 80/20 rule. The same thing apples here, 80% of your traffic will only come from the top 20% of article directories. So it pays to focus your attention on the top few sites.

Write original and quality articles
If you are going to use articles to promote and market your products and services, it is very important for you to provide original and good quality articles. As article marketing is a good way to establish yourself as an authority and expert in your niche, it will not do you any good if you are using PLR content or even worse content from other people. Poorly written articles are definitely out of the question too. If you are not able to write well, then outsourcing is one option that you should consider. If you really need to use PLR content, make sure you rewrite them.

Have a good attention grabbing title
The first thing that grabs a person’s attention is the title of the article. That is why your articles’ titles need to be as attractive as possible. For example, compare this title “How To Make Money Online” to “How To Make Money Online In 30 Days Or Less”. Definitely the second title will look more attractive to readers who are looking for ways to make money online. You need to spend as much time crafting a good title as writing your an article.

Write a good bio or resource box
Original and good quality articles with good titles will not be good enough if you do not have a good call to action resource box or bio. You need to inform readers that you have more good content waiting for them at their site or even a free report or ebook. By writing a good bio or resource box, you can see your click through and traffic increase a couple of times.

While there are some non believers on the overall effectiveness of article marketing, there is no denying that article marketing remains an integral part of any serious webmasters and affiliate marketers overall marketing strategies. The degree of effectiveness would depend a lot on the quality of the articles submitted and also the niches that you are base in. If you are struggling to drive traffic to your websites and offers, you should really consider implementing article marketing into your marketing plans.