Content is king and everyone online knows that the best way to attract visitors to your site like bees to honey is to provide regular, unique and quality content to your visitors. To provide unique and quality content on a regular basic is a time consuming task but one that every webmasters needs to do. If you are good with words, you can either write the content yourself or you can outsource it to freelance writers if you have the cash.

So what does PLR articles got to do with providing quality content to your visitors?

PLR articles are great for people like you and me who write content for our blogs and websites but do not have the time to do the research or look for topics to write on. Should you elect to write the content yourself just like me, you can make use of good quality PLR articles to help you save precious time and leave you with more time to market your business!

Normally, when I use a particular PLR article, what I do is to rewrite the whole article or majority of it in my own words. In this way, I cut short my writing and research time as the article already provide a good platform for me to write and add on. That is why it is important to go for good quality PLR articles which are already well researched and provide interesting information.

Other webmasters may like to use PLR articles to set up content sites quickly, saving them much needed time. However, this is not encouraged by a lot of webmasters unless you rewrite part or the whole articles as Google may penalize you for having duplicate content on your website. There are two schools of theory on duplicate content. One school is adamant that Google will penalize websites that have duplicate or similar content as others. Another school says that the Google penalization on duplicate content is all b*lls*it.

As for me, I would suggest using PLR articles that are rewritten and also fully intact without changes on your websites.

Why?

I would say it depends on what your business model is going to be. For example if you are creating sites to flip, using PLR articles to make up the content of your websites is one way to build up your websites fast and sell them quickly for a quick profit. However, if you are looking at building authority sites, unique and quality content is the way to go. Definitely, you don’t want someone coming to your site to read something that is already on another website. This will give the visitor the impression that your site is not the originator site and he or she may not come again.  

As you can see, PLR articles is a great time saver and if you are not using PLR content to help you save time, isn’t it time for you to consider doing that.