Generally, people do not like sales pitches and that is why article marketing is such an effective way to promote products and services. With article marketing you are just providing people with relevant and useful content that are beneficial to them.

Now, let’s take a look at some of the benefits associated with article marketing that is simply too important for any online marketers to ignore:

Credibility
If your articles are well written, informative and highly beneficial to your readers, you are setting yourself up as an authority in your niche. In time to come, you will gain enough creditability to become one of your niche’s leaders. When such a time arrives, you will begin to have a lot of referrals due to your reputation as one of the industry leaders.

Profits
When you set yourself up as an authority and one of the industry leaders, you start to gain trust from people who are looking for solutions to their problems. In return, your opinions and recommendations are more highly valued and thought of as compared to your competitors. As a result, your readers are more likely to buy from you and thus more profits for you.

Trust
Once you start to get recognize as one of the industry leaders, people will tend to trust you more. With that, people will start coming to you instead of you having to go out and market yourself to potential customers. You will also start to have a loyal group of readers who will keep on going back to you for solutions to their problems.

As you can see, the benefits of article marketing are all pointing to a healthy relationship with your readers which are win-win in nature. This is highly desirable because if you tend to take advantage of you relationship with your readers, there will come a time when your readers will start to desert you for one of your competitors.

Another factor that may deter webmasters and internet marketers from employing article marketing is the often tedious and manual submission process of articles to article directories. The whole process of submitting the article and then get published can take days if not weeks. This is especially frustrating for new article marketers who are not used to this slow process. That is why it is important for you to understand how the article submission process works and use it to your advantage. To make article marketing simple and easy to implement, there is a couple of things that you need to take note of.

Firstly, if you have a hard time coming out new articles for submission, you can make use of article writing services, ghostwriters and PLR content to overcome the challenge of coming out with new content. Article writing services can be quite costly but it is worthwhile the investment. Another good alternative is to find ghostwriters at places such as elance to ghostwrite for you articles. Costs will vary depending on the reputation of quality of the ghostwriter. Please note that it is quite a challenge to find reliable ghost writers to work with you long term but it is worth the effort.

PLR content is another option you can consider if you find that engaging article writing services and ghostwriters are too costly for your liking. However, you have to rewrite PLR content before submission to article directories as PLR content are not allowed unless part of it is being rewrite. This may not goes down well with those of you who are not good with writing but at the very least you can save quite a bit compare to the two options previously. As most PLR content are well research and written, you only need to tweet and rephrase the PLR content in your own words. This is a very time efficient way to cut down on effort and time spent which can otherwise be put to better use.

Secondly, to make article marketing easy and simple to implement, you can use article submission services or automatic article marketing software such as Article Post Robot and Brad Callen’s Article Submitter to automate your article submission process. I especially like Article Post Robot because of its ability to fully automate the article submission process. I only need to set up the article in place and click on the submit button to start my article submission process. This is a wonderful time saving software for any serious article marketers out there.

There you have it, these two tips will make your article marketing easy and simple to implement. If you are still on the fence, undecided whether to implement article marketing into your strategies, I hope this post can make you realize that article marketing can be made easy and simple to implement.

If you are new to article marketing, there are certain key factors that you need to understand in order to ensure your article marketing campaigns are a success.

Submit to the top article directories
Knowing which article directories to submit to is very crucial to your article marketing campaign. There are many article directories around, however, only the top 10 to 20article directories are able to give you the type of traffic that you want. Unless you are looking at building links, submitting to the top few article directories will do. Remember the 80/20 rule. The same thing apples here, 80% of your traffic will only come from the top 20% of article directories. So it pays to focus your attention on the top few sites.

Write original and quality articles
If you are going to use articles to promote and market your products and services, it is very important for you to provide original and good quality articles. As article marketing is a good way to establish yourself as an authority and expert in your niche, it will not do you any good if you are using PLR content or even worse content from other people. Poorly written articles are definitely out of the question too. If you are not able to write well, then outsourcing is one option that you should consider. If you really need to use PLR content, make sure you rewrite them.

Have a good attention grabbing title
The first thing that grabs a person’s attention is the title of the article. That is why your articles’ titles need to be as attractive as possible. For example, compare this title “How To Make Money Online” to “How To Make Money Online In 30 Days Or Less”. Definitely the second title will look more attractive to readers who are looking for ways to make money online. You need to spend as much time crafting a good title as writing your an article.

Write a good bio or resource box
Original and good quality articles with good titles will not be good enough if you do not have a good call to action resource box or bio. You need to inform readers that you have more good content waiting for them at their site or even a free report or ebook. By writing a good bio or resource box, you can see your click through and traffic increase a couple of times.

While there are some non believers on the overall effectiveness of article marketing, there is no denying that article marketing remains an integral part of any serious webmasters and affiliate marketers overall marketing strategies. The degree of effectiveness would depend a lot on the quality of the articles submitted and also the niches that you are base in. If you are struggling to drive traffic to your websites and offers, you should really consider implementing article marketing into your marketing plans.