How Long Should A Blog Post Be?

As a blogger, it is important to understand some of the key factors that keep readers coming back for more. Post length is a factor that you should seriously look into when writing content for your targeted audience. It is still a widely debated topic among bloggers when it comes to deciding how long should a bog post be. There a few points that you should take note when deciding the general length of blog posts on your blog.

If you intend to monetize your blog with Adsense ads, it would be advisable to keep your blog post to a minimum length of 250 words. One of the most profitable locations for Adsense ads is inside the content of a blog post. If you are going to place Adsense ads inside your blog post, 250 words is the minimum to ensure that your words can wrap around the Google ads.

Another point you should also take note is that an average reader’s attention span is rather short and that is why blogs with short posts tend to do better than blogs with longer blog posts. However, that is not to say that this point applies to all blogs. It all depends on your niche and target audience. For example, a review type post tends to be longer than a news type post.

Personally, I find having a mixture of long and short posts is the most ideal formula. You can probably set aside a day each week when you will post a long featured post of your choosing or to address your reader’s questions. As for the rest of the week, you can write shorter posts on the latest news and happenings. However, a lot depends on the nature of your blog and the niche it is in.

There is no standard thumb of rule on how long a blog post should be, you should do your own testing to see what is the best mix for your blog. At the end of the day, it is your readers that count so it pays to cater to their needs.