Ways To Advertise Online
May 23, 2008 by Albert
Filed under Advertising
As an online entrepreneur, it is important to know the type of advertising channels available that allows you to advertise and market your business to your audiences. There are many ways to advertise an online business but the channels listed below will get you started on the right tracks. I have listed below four advertising channels that online marketers used widely to advertise their businesses.
1. Banner Ads
A typical banner ad is 468 x 60 pixels in size. A banner ad is normally placed in a very prominent area of a web site to attract visitors to click through them. Normally sold in per thousand impressions, it is regard as one of the earliest form of web advertising.
2. Social Network Ads
As the name implies, social network ads are advertisements that are targeted at users of social networking istes such as FaceBook, Friendster, MySpace. It is gaining in popularity and many marketers have very good results from social network ads.
3. Online Classified Ads
Similar to newspaper classified ads, online classified ads are the online version of their more conventional model. There are many sites that you can place your ads on. There is a mixture of free and paid classified ads sites that you can advertise on such as Craiglist, Kijiji, Gumtree and USFreeAds.
4. Contextual Ads
Contextual ads are targeted ads that are displayed according to the type of content a website is based on. In this way, visitors are exposed to ads that are highly relevant I nature to what they are reading. Contextual ads are also used by search engines to displayed ads on their search results based on keywords used by web surfers.One good example of a contextual advertising network is the Google Adsense program.
The four channels above will offer you ways to advertise your business for free or at very affordable rates. Given the nature of online advertising, it is best to employ a mixture of the above channels and test and track to find out which channel or channels offer you the most value in return for your effort, time and money.
