Banner Ads Design Tips

Banner advertising is a form of online advertising using banners embedded on a web page to advertise or promote a product or service. Banner advertising is one of the earliest advertising methods online. It is still widely used today because banner ads have prove to be very effective in capturing web visitors’ attention.

Although many people find banner ads to be a distraction, it is also precisely the reason why they are so effective. The visitors’ attentions are drawn to the banners as soon as the web pages are load up. While banner ads are effective in drawing attention, you also need to be careful and not over do it.

If you are looking to create some banners yourself or outsource it to graphic designers, here are a few tips to bear in mind when designing your banners.

First of all, if possible include a bit of animation in your banners. Animations will give a different feel to your banner ads as compare to non animated banners. However, do not overdo it as heavy animated banners tend to load up more slowly as compare to static banners.

Also include a catchy slogan and a call for action. In this way, people will tend to remember your business more easily. Adding a call for action will let people know what you are trying to get them to do. For example, if you offer a free trial for a certain product, you can put a call for action such as “Click here to get your free trail now” into your banner. This will let your web visitors know what they should do to get the free trial.

Last but not least, keep things simple. No point designing an animation intensive banner which loads slowly or a banner that has too many messages for web visitors to digest properly. At the end of the day, you just want your message to be delivered across.